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    2. Consumer attention, engagement and market shares: evidence from the carbonated soft drinks market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Yizao (author) and Rui, Huaxia (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02716
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 14 pages.

    3. Social media competitive analysis and text mining: a case study in the pizza industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Wu (author), Zha, Shenghua (author), and Li, Ling (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05803
    Journal Title:
    International Journal of Information Management
    Journal Title Details:
    23 : 464-472

    4. Using ROI tools to drive strategic planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    James, Beverly (author / University of Florida)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint