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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Liu, Yizao (author) and Rui, Huaxia (author)
Format:
Paper
Publication Date:
2014-05
URL:
http://ageconsearch.umn.edu/handle/166114
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02716
Subject Term:
attitudes , buyer behavior , buying behavior , consumer attitudes , consumers , drink , economics of information , information sources , media effectiveness , value of information , sugar , word-of-mouth marketing , social media , Twitter , Facebook , and Google
Notes:
Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 14 pages.
