Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25824
Notes:
4 pages., Jubilee Celebration program of Swiss Agricultural Journalists (Schweizer Agrarjournalisten) featuring a seminar, dinner and excursions June 1-2, 2007, Ittingen Charterhouse, Switzerland.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25109
Notes:
Retrieved December 15, 2006, Online from GMO Compass. 2 pages., Attachment includes URL to obtain full results of the DemoSCOPE study (German language).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
Notes:
Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.
Article can be located at http://www.landwirtschaft.ch/de/aktuell/agronews/detail/article/2007/11/27/amerikanisches-lob-fuer-gut-gibts-die-schweizer-bauern/?type=0&cHash=9a111bba9d, Online access
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
20pgs, This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.
Posted at: http://www.meatnews.com/index.cfm?fuseaction=Particle&artNum=10488, Via meatnews.com. 1 page., "Poultry is slipping off the menu in some European countries as consumers lose their taste for poultry as the deadly influenza virus spreads."
