15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
Mather, Damien W. (author), Knight, John G. (author), Insch, Andrea (author), Holdsworth, David K. (author), Ermen, David F. (author), and Breitbarth, Tim (author)
Format:
Journal article
Publication Date:
2012
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06487
14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
