24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
5 pages, The main objective of this study was to find out how small farmers were affected by urbanization.
The study was conducted during 2020 in 2 barangays (districts ). Cagayan de Ore (CDO) City specifically canitoan and pagatpat, Philippines. There were 12 and 11 farmers in Canitoan and Pagatpat, respectively who participated the focus group discussion (FGD). Majority of them was
considered as small farmers due to the size of their farm which was less than 1 hectare. Around
70 hectares of agricultural land in Canitoan were transformed into a private housing subdivision.
Qualitative approach was employed using FGD and farmers were organized and interviewed as
a group. Data revealed that agricultural lands had been converted into residential or commercial
purposes. CDO agriculture area was decreased from 91.5 to 81.89%. Urbanization affected the farmer in term of displacement, income source, decrease economic status and negative motivation for agriculture. In conclusion, urbanization in CDO which brought progressive economic development had negatively affected the lives of some small farmers. We suggested proper policies to find alternatives for the farmers so that they could continue to produce food in the surroundings of the city and thus made city and rural areas more resilient in food supplies and also water regeneration.
19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
Martinez, Steve (author), Hand, Michael (author), Da Pra, Michelle (author), Pollack, Susan (author), Ralston, Katherine (author), Smith, Travis (author), Vogel, Stephen (author), Clark, Shellye (author), Lohr, Luanne (author), Low, Sarah (author), and Newman, Constance (author)
Format:
Research report
Publication Date:
2010-05
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10861
Notes:
Printed results of related research (Appendices A and B)retained in ACDC., Economic Research Report Number 97. Online via University of Illinois Extension. 87 pages.
25pgs, se programs in the peer-reviewed literature, the objectives were to identify factors that facilitate or hinder the implementation of these two local value chain models of healthy food access and to identify the perceived impacts from the perspective of the sites implementing them. In-depth, semi-structured interviews were conducted with CFS (n = 7) and DS (n = 10) site representatives in January 2020. Template analysis was used to identify themes through a priori and inductive codes. Participants identified two primary facilitators: support from partner organizations and on-site program stewardship. Produce (and program) seasonality and mitigating food waste were the most cited challenges. Despite challenges, both CFS and DS sites perceive the models to be successful efforts for supporting the local economy, achieving organizational missions, and providing consumers with greater access to locally grown produce. These innovative programs demonstrate good feasibility, but long-term sustainability and impacts on other key stakeholders merit further investigation.
14pgs, The unjust distribution of poor health outcomes produced via current United States food systems indicates the need for inclusive and innovative policymaking at the local level. Public health and environmental organizers are seeking to improve food environments from the ground up with locally driven policy initiatives but since 2010 have increasingly met resistance via state-government preemption of local policymaking power. This analysis seeks to understand how political actors on both sides of preemption debates use rhetorical argumentation. In doing so, we offer insights to the meaning-making process specific to food systems. We argue that advocates for local food-system innovations are forwarding understandings of food and community that contradict the policy goals they seek. We offer suggestions for local food and environmental advocates for adjusting their arguments.
12 pages, According to the World Health Organization a diet high in vegetables may reduce the risk of coronary heart diseases, stroke, and certain types of cancer. In addition, vegetables have lower carbon footprints than most other foods. The main objective in this paper is to find drivers behind vegetable consumption, with emphasis on health and environmental motivation. We used the theory of planned behavior together with direct acyclic graphs as a theoretical basis. The empirical analysis applied the graded response model and bounded beta regression with survey data from 2019. The main results show that health attitude is a stronger motivator for vegetable consumption than environmental attitudes.
10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.
9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.
