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2. Building bridges between producers and schools: the role of extension in the farm to school program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Fischer, Laura (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10948
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
3. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
4. Commercial urban agriculture in Florida: a qualitative needs assessment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Catherine G. (author), DeLong, Alia N. (author), and Diaz, John M. (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-19
- Published:
- England: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12833
- Journal Title:
- Renewable Agriculture and Food Systems
- Journal Title Details:
- Online
- Notes:
- 8pgs, The global trend of urbanization coupled with an increasing awareness of the importance of food systems resilience, has led to an increasing interest in urban agriculture to sustainably feed the rapidly growing urban population and mitigate against food supply chain disruptions. While home and community gardens have been long studied, there has been relatively little empirical research focused specifically on commercial urban agriculture (CUA) operations. The purpose of this study was to characterize commercial urban farms, and to identify their primary barriers to business development and expansion, their perceptions of future opportunities, and their specific informational needs. Because CUA has received relatively less attention in previous empirical research, a qualitative approach was used for this needs assessment to collect rich, contextualized information to help differentiate the specific barriers, opportunities and needs of CUA operations as opposed to their rural counterparts. We conducted semi-structured interviews (n = 29) of CUA producers in Florida. These interviews revealed that CUA operations face many of the same barriers that are common to establishing and growing small farms, with additional barriers due to local government regulations and tensions associated with farming on land that is not traditionally used for agriculture. Despite these difficulties, CUA operators believe their urban location is a key benefit to their operation and they see a variety of opportunities for future business and market expansion.
5. Communication of local farmers' products through facebook: the case study of nase-vase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Petriľák, Marek (author), Janšto, Erik (author), and Horská, Elena (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- Slovakia: University Ss. Cyril and Methodius in Trnava
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12233
- Journal Title:
- Communication Today
- Journal Title Details:
- Volume 11, number 1
- Notes:
- 16 pages, Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as Facebook, is essential in today's marketplace for small businesses, for which this tool is one of the cheapest alternatives to communicating and selling products. This trend did not escape agriculture-specific local farmers who process fresh local products. The study's objective is to highlight the importance of social media communication in the agri-food sector, specifically in the sub-sector of local fresh products, as well as to determine which consumers are most interested in local products from farmers communicated through Facebook. We conducted the research using our Facebook page called Ours-Yours (in Slovak Naše-Vaše). This account was created for research purposes and has a clearly defined objective of supporting and promoting local fresh products from small Slovak farmers. Research involved 42 small farms that sell fresh local dairy products. From these farmers we discovered what form of marketing communication they had used in the past. Afterwards, we visited eight selected farms, took professional photos of their products, and promoted them under one brand using our Facebook page Ours- Yours (Naše-Vaše). The methodology of the research was based on an analysis of Facebook posts, which were visualised, uniformly graphically processed photographs of the products. Contributions were advertised on radio located 50 kilometres from the farms to ensure local marketing of the products. We measured demographic factors (gender and age) and users' interaction with individual posts. Research has shown that women between the ages of 45 -- 64, who follow Facebook mostly from their mobile phones, are most interested in Facebook posts with local fresh products (and information about them)
6. Comparing farm financial performance across local foods market channels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author), Jablonski, Becca B. R. (author), and Laughton, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12335
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 2
- Notes:
- 9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
7. Consumer perceptions about local food in New Zealand, and the role of life cycle-based environmental sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
- Format:
- Journal article
- Publication Date:
- 2016-06-01
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(3) : 479-505
- Notes:
- 27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
8. Developing agri-food value chains: learning networks between exploration and exploitation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Braun, Charis Linda (author), Bitsch, Vera (author), and Häring, Anna Maria (author)
- Format:
- Online journal article
- Publication Date:
- 2022-06-22
- Published:
- UK: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12637
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- Online
- Notes:
- 23 pages, The present study explores the development of agri-food value chains from an organizational learning perspective, using the German organic food sector as an example. We illustrate how the development of local value chains unfolds over time and outline how facilitation can support this process.
9. Grape group's pandemic message: California goodness matters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- News release
- Publication Date:
- 2020-07-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11739
- Journal Title:
- Packer
- Notes:
- 2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
10. Growing tiny publics: small farmers' social movement strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steup, Rosemary (author), Santhanam, Arvind (author), Logan, Marisa (author), Dombrowski, Lynn (author), and Makoto, Norman (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12243
- Journal Title:
- Proceedings of the ACM on Human- Computer Interaction
- Journal Title Details:
- Volume 2, Issue CSCW
- Notes:
- 24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
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