Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28081
Notes:
Pages 133-141 in Martin W. Bauer and Massimiano Bucchi (eds.), Journalism, science and society: science communication between news and public relations. Routledge, New York, New York. 286 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29956
Notes:
Presented at the European Science Foundation Seminar, "Quality and comparativity of measures for constructs in comparative research: methods and applications," Bolzano, Italy, June 12, 2009. 20 pages.
Posted at www.agrimarketing.com/?i=October%202007, Describes ways in which several farm broadcasters are using new information technologies to complement their radio broadcast programming.
Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.