Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22956
Notes:
Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.
National Association of Farm Broadcasting, Platte City, Nebraska.
Format:
Research report
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28492
Notes:
Results of a national (US) study of media use among Class 1A ($100,000+ in annual agricultural sales) producers. Packet includes a printed executive summary, printed description of methodology and a CD that provides a summary report and detailed tabulations.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
