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NAFB national producer media-use wave study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasting, Platte City, Nebraska.
Format:
Research report
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169
Subject Term:
farm journals, farmers, information seeking, information sources, Internet, listenership, media effectiveness, print media, radio, telephone communication, television, television viewing, cell phones, National Association of Farm Broadcasting (NAFB)
Notes:
Results of a national (US) study of media use among Class 1A ($100,000+ in annual agricultural sales) producers. Packet includes a printed executive summary, printed description of methodology and a CD that provides a summary report and detailed tabulations.