Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21684
Notes:
Pages 165-171 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Khurana, B.K. (author) and Chaudhary, S.V.S. (author)
Format:
Book chapter
Publication Date:
1993
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21689
Notes:
Pages 220-229 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Contractor, Noshir S. (author), Rogers, Everett M. (author), and Singhal, Arvind (author)
Format:
Book chapter
Publication Date:
1993
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21690
Notes:
Pages 230-250 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
