Butler, James R.A. (author), Darbas, Toni (author), Addison, Jane (author), Bohensky, Erin L. (author), Carter, Lucy (author), Cosijn, Michaela (author), Maru, Yiheyis T. (author), Stone-Jovicich, Samantha (author), Williams, Liana J. (author), and Rodriguez, Luis C. (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10513
Notes:
217 pages., Pages 109-129 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
"This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."
