International: Autogrow Systems Limited and Agritecture LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12004
Notes:
Online in issue of The Packer. 27 pages., This is the second Census to be conducted and ran from July 8 to September 4, 2020. It was promoted through Twitter, LinkedIn, Facebook, Instagram, industry partners and various online media and industry channels. The 371 respondents were from 58 countries with the largest percentage from the United States, India and the United Kingdom. Respondents were growers and small to large businesses. Twenty percent founded their business in 2020.
Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."
Online from periodical. 3 pages., Article reports observations from several marketers of potatoes. One marketing director observed, "We anticipate consumers will still maintain their shift to eating at home even when we approach a new normal."
Via online issue. 3 pages., Summary of panel discussion at a Virtual Town Hall meeting of the Produce Marketing Association. Panelists noted how greenhouse technologies can soften the blow of climate change.
Online from publications. 3 pages., Report of thoughts about dealing with foodservice staffing and labor challenges from the chief operating officer of DNO Produce, Columbus, Ohio.
9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
