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2. Creating inclusive extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McKee, Katherine E. (author) and Bruce, Jacklyn A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11148
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
3. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
4. Extension investing resources for the millennial generation: an exploratory study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kristen Sumpter (author) and Joan Koonce (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
5. Factors influencing Indiana residents' level of interest in engaging with Purdue University
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rice, Ashley E. (author)
- Format:
- Thesis
- Publication Date:
- 2019-05
- Published:
- USA: Department of Agricultural Sciences Education and Communication, Purdue University, West Lafayette, Indiana.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10800
- Notes:
- 138 pages., Thesis also is available online from Purdue University by open access, using the URL below., Thesis submitted in partial fulfillment of the Master of Science degree at Purdue University. Contributed by author to the Agricultural Communications Documentation Center and University Library, University of Illinois., Purpose was to explain and predict Indiana residents' level of interest in engaging with Purdue University based on level of concern for social and community issues, level of anomie, past interactions with Purdue, and perceptions of Purdue. Findings confirmed that Extension's programmatic areas are addressing perceived needs in the state and that individuals are interested in these programmatic issues. "Land-grant universities can continue to rise to the challenge and deliver state-of-the-art education, research, and resources for all people, as long as they listen to the public and address critical social, community and stakeholder issues."