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    2. A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salazar-Ordonez, Melania (author), Cordon-Pedregosa, Rosa (author), and Rodriguez-Entrena, Macario (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Honduras: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10584
    Journal Title:
    Economia Agraria y Recursos Naturales
    Journal Title Details:
    18(2) : 5-27
    Notes:
    23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.

    5. Agricultural extension and production agriculture the good, the bad and the opportunity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paine, Darin James (author) and Texas A&M University
    Format:
    Dissertation
    Publication Date:
    2018
    Published:
    Ann Arbor: ProQuest
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
    Notes:
    59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.

    7. Careers in dairy: Adolescents perceptions and attitudes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beecher, Marion (author), Gorman, Monica (author), Kelly, Paida (author), and Horan, Brendan (author)
    Format:
    Online journal article
    Publication Date:
    2018-10-23
    Published:
    Ireland: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10879
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    29(5) : 415-430
    Notes:
    15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector. Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs). Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms. Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal. Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming. Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.

    8. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
    Format:
    Journal article
    Publication Date:
    2018-08-27
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    203 : 769-776
    Notes:
    8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.

    9. Collegiate millennials' perceptions of locally produced beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers

    10. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
    Format:
    Online journal article
    Publication Date:
    2018-03
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
    Journal Title:
    Meat Science
    Journal Title Details:
    137 : 123-129
    Notes:
    7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.