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    Start Over Publication Year 2016 Subject Term marketing communication Subject Term social marketing

    1. Effects of social media marketing on small-scale horse farms in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, Ashley K. (author) and Dharmasena, Senarath (author)
    Format:
    Paper
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07637
    Notes:
    Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.