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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 28-42
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
Format:
Poster
Publication Date:
2016-02
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
Notes:
Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."