Croney, C.C. (author), Apley, M. (author), Capper, J.L. (author), Mench, J.A. (author), Priest, S. (author), and Department of Animal Sciences, Purdue University, West Lafayette, IN 47907
Department of Clinical Sciences, College of Veterinary Medicine, Kansas State University, Manhattan 66506
Department of Animal Sciences, Washington State University, Pullman 99164
Department of Animal Science, University of California, Davis 95616
Department of Communication, George Mason University, Fairfax, VA 22030
Format:
Journal article
Publication Date:
2015-01-20
Published:
USA: American Society of Animal Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08306
Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Elexa J. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05791
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 26 pages.
Milne, Alice E. (author), Glendining, Margaret J. (author), Lark, Murray (author), Perryman, Sarah A.M. (author), Gordon, Taylor (author), and Whitmore, Andrew P. (author)
Format:
Journal article
Publication Date:
2015-09-01
Published:
United Kingdom: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D07993
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
22 pages., via online journal., This study investigates German news media coverage and PR material of offshore wind
stakeholders from industry, politics, science and civil society thoroughly to provide
insights about offshore wind benefits and risks communicated frequently and rarely to
the public. By comparative analyses, differences between stakeholder and media
messages are revealed: while stakeholders strongly focused on the supportive argument
relevance of offshore wind for the energy turnaround, the media often discussed the
negative impacts higher costs and delays in grid connection. Furthermore, the influence
of offshore wind arguments on acceptance is measured within a survey representative of
the German population. With these results, it can be assessed how far influential
arguments were presented and which messages have been used frequently despite their
low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and
hazards to shipping proved to be effective a
