8 pages., Online via UI electronic subscription, Through a questionnaire administered to university students taking food-related courses, researchers found that message framing has an influence on their purchasing intentions related to a food hazard issue. Results further suggested that the effect of framing was related to the respondent's prior knowledge about the issue.
Examines the role of trust in shaping public knowledge about, risk perception of, and protective behaviours resulting from this product tampering incident in Xi'an, China.
