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    Start Over Publication Year 2013 Subject Term commercial organizations Subject Term marketing communication

    1. Promoting Hershey: the chocolate bar, the chocolate town, the chocolate king

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
    Journal Title:
    Journalism History
    Journal Title Details:
    38(4) : 198-208
    Notes:
    Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

    2. The face of the "franchise:" Brand development key to Sun-Maid's sweet century as raisin industry leader

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01975
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    80(4) : 14-21

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