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    1. Does fish origin matter to European consumers? Insights from a consumer survey in Belgium, Norway and Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verbeke, Wim (author), Vanhonacker, Feliep (author), Altintzoglou, Themistoklis (author), and Luten, Joop (author)
    Format:
    Abstract
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36338
    Journal Title:
    British Food Journal
    Journal Title Details:
    113(4) : 535-549

    2. Is perception reality? Improving agricultural messages by discovering how consumers perceive messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Goodwin, Joy N. (author), and Chiarelli, Christy (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00007
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    95(3) : 21-33

    3. Looking good: social desirability bias in market research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olynk, Nicole (author), Tonsor, Glynn (author), and Wolf, Christopher (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35968
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(1) : 40
    Notes:
    Posted at http://www.agrimarketingdigital.com

    4. Narrowing the farm-to-plate knowledge gap through semiotics and the study of consumer responses regarding livestock images

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goodwin, Joy (author) and Rhoades, Emily (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01521
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 25 pages.

    5. What consumers are hearing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Francoeur, Betsy (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37187
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 56-57
    Notes:
    Highlights from consumer research conducted by the United States Farmers and Ranchers Alliance.