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Looking good: social desirability bias in market research

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Olynk, Nicole (main author), Tonsor, Glynn (author), Wolf, Christopher (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, attitudes, communication research, consumer attitudes, consumers, farming methods, market analysis, marketing research, organic, bias, milk
Notes:
Posted at http://www.agrimarketingdigital.com