Wigley, Shelley (author) and Pfau, Michael (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
Notes:
Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.
Kim, Youngyiil (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36274
Notes:
Retrieved 03/22/2011, Via online. Page 43 in Book of Abstracts: Mediated Communication Public Opinion and Society Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
