Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35964
Notes:
86 pages., "Most Americans have a voracious appetite for new and different foods, and no area of English comes from such a wide array of languages as the words we use for the foods we eat."
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30522
Notes:
Via EurekAlert. 2 pages., Summary from a workshop of the International Life Sciences Institute of North America and the Agricultural Research Service, U.S. Department of Agriculture.
Onduru, Davies (author), De Jager, Andre (author), Gachimibi, Louis (author), Muchena, Fred (author), Gachini, Gituii Njeru (author), and Van Beek, Christy (author)
Format:
Book chapter
Publication Date:
2009
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01263
Notes:
Pages 278-296 in Pascal C. Sanginga, Ann Waters-Bayer, Susan Kaaria, Jemimah Njuki and Chesha Wettasinha (Eds.), Innovation Africa: enriching farmers' livelihoods. Earthscan, London, England. 405 pages.
Arcury, Thomas A. (author), Marín, Antonio (author), Snively, Beverly M. (author), Hernández-Pelletier, Mercedes (author), and Quandt, Sara A. (author)
Format:
Journal article
Publication Date:
2009-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07098
Crawford, Patricia B. (author), Ritchie, Lorrene D. (author), Martin, Anna C. (author), Rodriguez, Luis (author), Johns, Margaret (author), Lamp, Cathi (author), and Wang, May C. (author)
Format:
Online article
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30089