Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."
Posted at http://www.stltoday.com/stltoday/business/stories.nsf/0/9E5C776C165AC855862575860080C3FC?OpenDocument, Via STLtoday.com. 4 pages., Reports on staffing and programming efforts by Monsanto Company to interact with stakeholders through blogs and other social media.
Schilling, Tami Craig (author), Hill, Lindsay (author), Baise, Gary (author), Boehm, Bill (author), Arnot, Charlie (author), and National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2009-11-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29632
Notes:
Via online report of this professional development panel discussion at the NAFB Conference, Kansas City, Missouri, November 11, 2009. 5 pages.