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    2. Derived attitudinal farmer segments: a method for understanding and working with the diversity of Australian dairy farmers

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    3. Editor preferences for the use of scientific information in livestock publications

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    4. Fear wonÆt do it. Promoting positive engagement with climate change through visual and iconic representations

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    5. Two-sided messages and pandemic flu: persuading the public to follow contradictory government directives

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    6. What's in a word?

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