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What's in a word?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Allin, Maurice (main author)
Format:
Blog
Publication Date:
2009-05
URL:
http://ideaexchange.quarry.com/2009/05/whats-in-a-word
Published:
International: Quarry Integrated Communications, Waterloo, Ontario, Canada.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172
Subject Term:
accuracy, advertising, appeals (message), concepts, message content, marketing communication, bias, trust, credibility (source)
Notes:
1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.