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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Allin, Maurice (author)
Format:
Blog
Publication Date:
2009-05
URL:
http://ideaexchange.quarry.com/2009/05/whats-in-a-word
Published:
International: Quarry Integrated Communications, Waterloo, Ontario, Canada.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
Subject Term:
accuracy , advertising , appeals (message) , concepts , message content , marketing communication , bias , trust , and credibility (source)
Notes:
1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.