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    Start Over Publication Year 2008 Subject Term consumers Subject Term rural populations

    1. Socially responsible distribution: distribution strategies for reaching the bottom of the pyramid

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vachani, Sushil (author) and Smith, N. Craig (author)
    Format:
    Paper abstract
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11235
    Notes:
    INSEAD Business School Research Paper No. 2008/21/ISIC, 55 pages

    2. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06309
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97