- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06309
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 27(1) : 67-97
- Subject Term:
- advertising, communities, consumers, credibility (sources), information sources, interpersonal communication, rural communities, rural populations, television, marketing communication, trust, and China, Macao SAR (Eastern Asia)
