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    Start Over Publication Year 2008 Subject Term advertising

    61. Pfizer Animal Health wins national b2b advertising award

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pfizer Animal Health.
    Format:
    News release
    Publication Date:
    2008-10-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28313
    Notes:
    Via AgriMarketing news service. 1 page., Describes a Creative Excellence in Business Advertising Award to Pfizer Animal Health for a print ad.

    65. Serving this important consumer: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorsuch, Steve (author), Thomson, Craig (author), McCawley, Michele (author), and Quinn, Erwin (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27300
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 19-20, 22
    Notes:
    Posted at www.agrimarketing.com

    67. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06309
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97

    68. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36474
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97

    69. Staking value, lifting tides: business insights session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

    70. The brand has two faces: examining the impact of an accented spokesperson on brand perceptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Christine (author) and Loken, Barbara (author)
    Format:
    Journal Article
    Publication Date:
    2008
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30226
    Journal Title:
    European Advances in Consumer Research
    Journal Title Details:
    8 : 120-121