29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
Heikkila, Anna-Maija (author), Myyra, Sami (author), and Pietola, Kyosti (author)
Format:
Report
Publication Date:
2012-12
Published:
Finland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00916
Notes:
Factor Markets Project, Comparative analysis of factor markets for agriculture across the member states, Working Paper No. 32, European Union. 18 pages.
Gracia, Azucena (author), Leat, Philip (author), Revoredo-Giha, Cesar (author), Fischer, Christian (author), Hartmann, Monika (author), Reynolds, Nikolai (author), Henchion, Maeve (author), and Miguel Albisu, Luis (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36031
Notes:
Pages 119-134 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.
Morris, C. (author), Pitse-Boshomane, M.M. (author), Marias, M.A. (author), Roux, K. (author), Van Rensburg, R. (author), Herselman, M. (author), Makan, A. (author), Mulder, I. (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2008-10-27
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35691
Notes:
Community Informatics Research Network (CIRN) Conference 2008, Prato, Italy, October 27-30, 2008. 13 pages.
