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    Start Over Publication Year 2007 Subject Term advertising

    13. Biotech firm told to withdraw advert

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2007-06-21
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
    Notes:
    Mail &amp; Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

    14. Body Dissatisfaction and Patterns of Media Use Among Preadolescent Children

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jung, Jaehee (author) and Peterson, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Sage Publications
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26162
    Journal Title:
    Family and Consumer Sciences Research Journal
    Journal Title Details:
    36(1):40

    18. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    19. Chinese children's perception of personal and commercial communication: an urban-rural comparison

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chan, Kara (author) and McNeal, James U. (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36403
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    17(1) : 97-116

    20. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.