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    12. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

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    17. Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

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    18. Science, society and the supermarket: the opportunities and challenges of nutrigenomics

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    19. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

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