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    Start Over Publication Year 2007 Subject Term advertising Subject Term campaign planning

    1. A look behind the campaign: NAMA's best of show - advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    3. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    5. Purina Pro Plan's "everyday heroes" campaign is a winner

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    7. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902