Search

    Start Over Publication Year 2006 Subject Term advertising Subject Term food

    13. Health and food

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    European Commission
    Format:
    Report
    Publication Date:
    2006-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27802
    Journal Title:
    Eurobarometer
    Notes:
    Posted online at http://ec.europa.eu/public_opinion/archives/ebs/ebs_246/en.pdf, via online access, 166 pp.

    14. International food advertising, pester power and its effects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDermott, Laura (author), O'Sullivan, Terry (author), Stead, Martine (author), and Hastings, Gerard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36487
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(4) : 513-540

    16. McD's, Subway attack avian-flu panic head-on; with $50B at risk, poultry players plot safety efforts

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    MacArthur, Kate (author)
    Format:
    Article
    Publication Date:
    2006-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24396
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 1
    Notes:
    Crain Communications via LexisNexis Academic. 2 pages.

    19. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222

    20. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author) and Herbst, Kenneth C. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    12(2) : 119-135
    Notes:
    18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.