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International food advertising, pester power and its effects

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McDermott, Laura (main author), O'Sullivan, Terry (author), Stead, Martine (author), Hastings, Gerard (author)
Format:
Journal article
Publication Date:
2006
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, children, food, India, persuasion, policies, roles, Saudi Arabia, UK, food industry, marketing communication, diets, obesity