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    Start Over Publication Year 2005 Subject Term advertising Subject Term campaigns

    1. Attack advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2005-01-11
    Published:
    International: Watt Publishing Company, Mt. Morris, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21808
    Notes:
    MeatNews.com, "The Danes are concerned that a British pork promotion campaign could damage their industry."

    3. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    5. Fortune 500 company goes a-courtin' using research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neumann, Bernice (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23175
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 56-57
    Notes:
    Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.

    6. From subservient chickens to brawny men: a comparison of viral advertising to television advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Lance (author) and Golan, Guy (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.

    7. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."