Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22956
Notes:
Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.
Communications resource preferences among employees of the Animal and Plant Health Inspection Service, U.S. Department of Agriculture, in risk-intense settings.
Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).
