Hallman, William K. (author), Hebden, W. Carl (author), Cuite, Cara L. (author), Aquino, Helen L. (author), Lang, John T. (author), and Food Policy Institute, Cook College, Rutgers University, New Brunswick, New Jersey.
Format:
Research report
Publication Date:
2004-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21958
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21769
Notes:
Pages 321-336 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Pachico, Douglas (author) and Wolf, Marianne McGarry (author)
Format:
Book chapter
Publication Date:
2004
Published:
Colombia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21753
Notes:
Pages 155-161 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
