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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Edwards, Carole (author)
Format:
Journal article
Publication Date:
2003-08
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21939
Journal Title:
Advantage
Journal Title Details:
1(8) : 42,53
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2003-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
Journal Title:
Agri Marketing
Journal Title Details:
41(7) : 20, 22
Notes:
Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.