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Pitfalls of private label

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edwards, Carole (main author)
Format:
Journal article
Publication Date:
2003-08
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142
Subject Term:
food, marketing, retail promotion, sales promotion, marketing methods