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Start Over Publication Year 2003 Subject Term food industries Subject Term marketing communication

1. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

2. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

3. The executive view: perspectives on technology for the business executive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Murphy Thomas (author)
Format:: Journal article
Publication Date:: 2003-08
Published:: USA: Food Marketing Institute, Washington D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21639
Journal Title:: Advantage
Journal Title Details:: 1 (8) : 14-15