Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
Notes:
17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.
Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.
