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    Start Over Publication Year 1993 Subject Term advertising

    41. Perspectives on commodity promotion policy issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huston, John L. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07811
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 66-72.

    45. Structural characteristics of televised advertising disclosures: a comparison of the FTC clear and conspicuous standard

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoy, Mariea Grubbs (author) and Stankey, Michael J. (author)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19075
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22 (2) : 47-58

    46. Testing should be used routinely to make sure advertising is well-directed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Meyocks Benkstein Associates, Inc., Des Moines, IA)
    Format:
    Journal article
    Publication Date:
    1993-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07443
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (3) : 35
    Notes:
    James F. Evans Collection

    50. Total U.S. ad spending by category and media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1993-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06347
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(41) : 8
    Notes:
    1991-1992 data, by category (including "food" and "horticulture and farming." Based on data from 100 leading national advertisers.