- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamons, Robert (author) and Gelb, Gabriel M. (author / AEC)
- Format:
- report
- Publication Date:
- 1993
- Published:
- USA: Business/Professional Advertising Association, Alexandria, Virginia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21052
- Subject Term:
- advertising, campaign planning, communication planning, direct mail, exhibits, expenditures, finance, information services, publications, reports, video, and marketing communications
- Notes:
- 16 p.
