1. Measuring exposure to advertising: a look at gross rating points Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kinnucan, H.W. (author) and Chang, H.S. (author) Format: Journal article Publication Date: 1992 Published: Canada Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792 Journal Title: Agribusiness Journal Title Details: 8(5) : 413-423
2. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Jensen, H.H. (author) and Schroeter, J.R. (author) Format: Journal article Publication Date: 1992 Published: Canada Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815 Journal Title: Canadian Journal of Agricultural Economics Journal Title Details: 40 : 271-294