Search

    Start Over Publication Year 1990 Subject Term commodity promotion

    3. Effects of generic advertising on perceptions and behavior: the case of catfish

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    4. Evaluation of fluid milk advertising in Ontario: the importance of functional form

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    38 : 471-488

    7. Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
    Format:
    Paper
    Publication Date:
    1990-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
    Notes:
    17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

    8. Strategic marketing alliance unveils Dairy Industry Marketing Plan

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dock, Yvonne (author) and Weiss, Richard (author)
    Format:
    News release
    Publication Date:
    1990-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08273
    Notes:
    Evans, AgComm teaching; see C08274 for final report, Arlington, VA: Dairy Industry Strategic Marketing Alliance, 1990. 3 p.