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    Start Over Publication Year 1990 Subject Term campaigns

    2. Can mass media affect behavior?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Church, C.A. (author) and Keller, J. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16495
    Journal Title:
    Development Communication Report
    Journal Title Details:
    71(4) : 5
    Notes:
    Excerpt from Population Reports, December 1989.

    3. Communication strategies and agricultural development in 1950s China: the early years of the PRC (People's Republic of China)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hornig, S. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22354
    Journal Title:
    Howard Journal of Communication
    Journal Title Details:
    2(4) : 368-375

    4. Communication strategies and agricultural development in 1950s China: the early years of the People's Republic of Chinca

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hornig, Susanna (author / Texas A & M University)
    Format:
    journal
    Publication Date:
    1990
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20107
    Journal Title:
    Howard Journal of Communications
    Journal Title Details:
    2 (4) : 368-375

    5. Communication strategies for rural development : a case study of the use of campaigns in Lesotho

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Monograph
    Publication Date:
    1990
    Published:
    Lesotho: Food and Agriculture Organization of the United Nations<br>Development Support Communication Branch Information Division
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20560
    Notes:
    Burton Swanson Collection, 48 pages; Development communication case study

    6. Comparative synthesis of mass media health behavior campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Backer, Thomas E. (author / Human Interaction Research Institute)
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22543
    Journal Title:
    Knowledge: Creation, Diffusion, Utilization
    Journal Title Details:
    11(3) : 315-329

    8. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    9. Evolving a visual language for nonliterate, rural audience: a case study of Rajasthan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gandhi, Nandini (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14353
    Journal Title:
    Interaction
    Journal Title Details:
    8(2) : 113-127