Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
Hornik, Robert C. (author / The Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA) and The Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA
Format:
Book
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02908
Notes:
James F. Evans Collection; Contains Table of Contents, Preface, and Chapter 1-6 only, White Plains, NY : Longman, 1988. 182 p. (Communications / the Annenberg School of Communications, University of Pennsylvania, Philadelphia)
Haslam, Scott (author / Media Director for Mojo Advertising and Public relations, Houston) and Media Director for Mojo Advertising and Public relations, Houston
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03017
Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."
