Casey, Mark W. (author), Doyle, Willard H. (author), and Brand Group, Inc., Chicago, IL; Brand Group, Inc., Chicago, IL
Format:
Report
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07075
Notes:
James F. Evans Collection, Chicago, IL : Brand Group, Inc., 1986. Final report, prepared for National Marine Fisheries Service, Cooperative Agreement no. NA84AA-H-SK099. 18 p., A study designed to evaluate consumer fears of irradiation, to assess consumer acceptance of irradiated seafood and the impact on the seafood industry, and to develop strategies to help consumers overcome food irradiation concerns is described in this report.
