Publication Year: 1982 / Subject Term: advertising

Start Over Publication Year 1982 Subject Term advertising

1. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1982-01-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
Journal Title:: Advertising Age
Journal Title Details:: 53: 68
Notes:: 1 p.

2. Estimates of '81 advertising to sales and advertising to gross profit margin by industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1982-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15705
Journal Title:: Advertising Age
Journal Title Details:: 53: 41
Notes:: 1 p.

3. Advertising volume in the U.S. in 1980 and 1981

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1982-03-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16222
Journal Title:: Advertising Age
Notes:: 1 p.

4. Catfish, for one, is rising to the top

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McGrath, Roger (author)
Format:: Journal article
Publication Date:: 1982-10-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
Journal Title:: Advertising Age
Journal Title Details:: 53(43) : M-10-11, M-14-16
Notes:: Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

5. Spreading around old ideas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ranshaw, Jane (author)
Format:: Journal article
Publication Date:: 1982-03-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18428
Journal Title:: Advertising Age
Journal Title Details:: 53(11) : M-22-23
Notes:: Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.

6. Advertising and the Department of Energy's campaign for energy conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hutton, R. Bruce (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19561
Journal Title:: Journal of Advertising
Journal Title Details:: 11(2) : 27-38

7. Behavioral evidence of the effects of televised food messages on children

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goldberg, M.E. (author) and Gorn, G.J. (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20131
Journal Title:: Journal of Consumer Research
Journal Title Details:: 9(3) : 200-205

8. Industrial organizations as producers and users of non-conventional literature

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Griffin, J. (author / Shell Research Ltd, UK)
Format:: Journal article
Publication Date:: 1982
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22584
Journal Title:: Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
Journal Title Details:: 27(1) : 18-24

9. Optimal stochastic advertising strategies for the U.S. beef industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Kun C. (author), Schraufnagel, Stanley (author), Heady, Earl. O. (author), and Center for Agricultural and Rural Development, Ames, Iowa
Format:: Report
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24986
Notes:: CARD Series No. 82-13. 6 pages.

10. How effective is nonbrand promotion of dairy products?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, Henry W. (author / Department of Agricultural Economics, Cornell University, Ithaca, NY)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05422
Journal Title:: Hoard's Dairyman
Journal Title Details:: July 10, 1982 : 897, 919
Notes:: James F. Evans Collection, AgComm teaching

11. Pesticide advertising in farm journals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pilisuk, Tammy (author) and Sommer, Robert (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07259
Journal Title:: Journal of Communication
Journal Title Details:: 32 : 37-42
Notes:: Gerry Walter

12. The pork challenge campaign preliminary plan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: National Pork Producers Council (author)
Format:: Report
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08257
Notes:: Evans, AgComm teaching, [Des Moines, IA] : National Pork Producers Council, 1982. 47 p.

13. Coffee marketers brew generic campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jervey, Gay (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08268
Journal Title:: Advertising Age
Journal Title Details:: August 16, 1982 : 34
Notes:: Evans, AgComm teaching

14. Pork challenge campaign : 1982 pork promotion plans

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: National Pork Producers Council (author)
Format:: Report
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08276
Notes:: Evans, AgComm teaching, [Chicago, IL?] : National Pork Producers Council, 1982. 4 p.

15. Consumer marketing/advertising/promotion plan, 1982

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beef Industry Council of the National Livestock and Meat Board (author)
Format:: Report
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08282
Notes:: Evans, AgComm teaching, Columbus, OH : Management Horizons, Inc., 1982. 75 p.

16. Non-brand advertising sells milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: United Dairy Industry Association (author)
Format:: Brochure
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08383
Notes:: Evans, AgComm teaching, Rosemont, IL : United Dairy Industry Association, [1982?]. 11 p.

17. Advertising and American food consumption patterns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Connor, John M. (author) and Gallo, Anthony E. (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08480
Journal Title:: National Food Review
Journal Title Details:: 19 (Summer 1982) : 2-6

18. Media use by the food industry for consumer education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Finucane, J. (author)
Format:: Class paper
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08791
Notes:: Harold Swanson Collection, Paper for Ag Journalism 5534. St. Paul, MN: University of Minnesota

19. Communications of artificial insemination organizations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behrens, John H. (author)
Format:: Class paper
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08851
Notes:: Harold Swanson Collection, 21 p.

20. How Illinois dairy farmers view government and the dairy business

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guither, Harold D. (author / University of Illinois)
Format:: Report
Publication Date:: 1982-01-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09054
Notes:: AE 4522. 9 p.

Bibleaves

1. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

2. Estimates of '81 advertising to sales and advertising to gross profit margin by industry

3. Advertising volume in the U.S. in 1980 and 1981

4. Catfish, for one, is rising to the top

5. Spreading around old ideas

6. Advertising and the Department of Energy's campaign for energy conservation

7. Behavioral evidence of the effects of televised food messages on children

8. Industrial organizations as producers and users of non-conventional literature

9. Optimal stochastic advertising strategies for the U.S. beef industry

10. How effective is nonbrand promotion of dairy products?

11. Pesticide advertising in farm journals

12. The pork challenge campaign preliminary plan

13. Coffee marketers brew generic campaign

14. Pork challenge campaign : 1982 pork promotion plans

15. Consumer marketing/advertising/promotion plan, 1982

16. Non-brand advertising sells milk

17. Advertising and American food consumption patterns

18. Media use by the food industry for consumer education

19. Communications of artificial insemination organizations

20. How Illinois dairy farmers view government and the dairy business

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